Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

By: Lovelock, Christopher H
Contributor(s): Wirtz, Jochen
Publisher: Boston : Prentice Hall, c2011Edition: 7th edDescription: 648 p. : ill., map ; 29 cmISBN: 9780136107217; 0136107214Subject(s): Marketing -- Management | Professions -- Marketing | Service industries -- Marketing | Customer services -- MarketingDDC classification: 658.8 LOC classification: HF5415.13 | .L5883 2011
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Item type Current location Home library Call number Copy number Status Date due Barcode Item holds
Circulation Sibalom
Sibalom
Circulation 		338.47 L9112 2011 (Browse shelf) 1 Available UAMAIN 5085
Circulation Sibalom
Sibalom
Circulation 		338.47 L9112 2011 (Browse shelf) 1 Available UAMAIN 5084
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Includes bibliographical references and indexes.

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