Guerrilla marketing excellence : the 50 golden rules for small-business success / Jay Conrad Levinson.

By: Levinson, Jay Conrad
Publisher: Boston : Houghton Mifflin, [1993]Copyright date: ©1993Description: xi, 206 pages ; 23 cmContent type: text Carrier type: volumeISBN: 0-395-60844-9; 0395608449 (pbk.)Subject(s): Marketing | Small business -- Management | AdvertisingDDC classification: 658.8 LOC classification: HF5415 | .L4793 1993Summary: Offers fifty rules for achieving excellence in marketing, including so-called golden rules for guiding thinking, effectiveness, marketing materials, and actions.
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658.8 L476 1993 (Browse shelf) 1 Available UAMAIN 11692
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658.8 L476 1993 (Browse shelf) 1 Available UAMAIN 11695
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658.8 L476 1993 (Browse shelf) 1 Available UAMAIN 11694
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658.8 L57g 1993 (Browse shelf) 1 Available UAMAIN 11696
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Offers fifty rules for achieving excellence in marketing, including so-called golden rules for guiding thinking, effectiveness, marketing materials, and actions.

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