Guerrilla marketing excellence : the 50 golden rules for small-business success / Jay Conrad Levinson.
By: Levinson, Jay Conrad
Publisher: Boston : Houghton Mifflin, [1993]Copyright date: ©1993Description: xi, 206 pages ; 23 cmContent type: text Carrier type: volumeISBN: 0-395-60844-9; 0395608449 (pbk.)Subject(s): Marketing | Small business -- Management | AdvertisingDDC classification: 658.8 LOC classification: HF5415 | .L4793 1993Summary: Offers fifty rules for achieving excellence in marketing, including so-called golden rules for guiding thinking, effectiveness, marketing materials, and actions.| Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Circulation | Sibalom | Sibalom Circulation | 658.8 L476 1993 (Browse shelf) | 1 | Available | UAMAIN 11692 | ||
| Circulation | Sibalom | Sibalom Circulation | 658.8 L476 1993 (Browse shelf) | 1 | Available | UAMAIN 11695 | ||
| Circulation | Sibalom | Sibalom Circulation | 658.8 L476 1993 (Browse shelf) | 1 | Available | UAMAIN 11694 | ||
| Circulation | Sibalom | Sibalom Circulation | 658.8 L57g 1993 (Browse shelf) | 1 | Available | UAMAIN 11696 |
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Offers fifty rules for achieving excellence in marketing, including so-called golden rules for guiding thinking, effectiveness, marketing materials, and actions.
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