RenGen, renaissance generation : the rise of the cultural consumer--and what it means to your business / Patricia Martin.

By: Martin, Patricia, 1956-
Publisher: Avon, MA : Platinum Press, c2007Description: xiv, 241 p. ; 19 cmISBN: 9781598691344; 1598691341Other title: Ren Gen, renaissance generation | Ren Gen | Renaissance generationSubject(s): Information society -- Economic aspects | Popular culture -- Economic aspects | Marketing -- Forecasting | Social change | Information society -- Economic aspects | Popular culture -- Economic aspects | Marketing -- Forecasting | Social changeDDC classification: 306.301/12 LOC classification: HM851 | .M375 2007
Contents:
Preconditions for a rebirth -- Seeds of change : how a renaissance begins -- The beautiful mind -- The creative personality -- The economics of the RenGen -- The mind's eye : meet the RenGen aesthetic -- Youth culture -- RenGen spirituality -- The collaborative context : how the RenGen gets things done -- The RenGen company -- The catalytic people of a renaissance -- Second cities of the renaissance -- What will rule in a RenGen?
Summary: Argues that America is on the verge of a cultural and intellectual renaissance, discussing such factors as growing interest in aesthetic expression, learning, enlightenment, and social, political, and environmental issues, and explains how to serve these changes with one's business.
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Fiction 		FIC 306.30112 M383 2007 (Browse shelf) Available UAMAIN 26220
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Argues that America is on the verge of a cultural and intellectual renaissance, discussing such factors as growing interest in aesthetic expression, learning, enlightenment, and social, political, and environmental issues, and explains how to serve these changes with one's business.

Includes bibliographical references (p. 223-236) and index.

Preconditions for a rebirth -- Seeds of change : how a renaissance begins -- The beautiful mind -- The creative personality -- The economics of the RenGen -- The mind's eye : meet the RenGen aesthetic -- Youth culture -- RenGen spirituality -- The collaborative context : how the RenGen gets things done -- The RenGen company -- The catalytic people of a renaissance -- Second cities of the renaissance -- What will rule in a RenGen?

Adult Follett Library Resources.

Adult.

Includes bibliographical references and index.

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