Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller.
By: Keller, Kevin Lane
Copyright date: c2013Publisher: Singapore : Pearson Education South Asia Pte Ltd. Edition: fourth editionDescription: 590 pages : illustrations ; 28 cmContent type: text Media type: unmediated Carrier type: volumeSubject(s): Brand name products -- Management| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Circulation | Sibalom | Sibalom Circulation | 658.827 K2928 2013 (Browse shelf) | Available | UAMAIN 11728 |
Total holds: 0
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| 658.82 Sh6a 2003 Advertising, promotion, and supplemental aspects of integrated marketing communications / | 658.82 T27a 1998 Advertising and sales promotion strategy / | 658.827 H1419 2011 Brand success : How the world's top 100 brands thrive and survive / | 658.827 K2928 2013 Strategic brand management : building, measuring and managing brand equity / | 658.83 A11199 2011 Marketing research / | 658.83 A15c 1997 Marketing : an introduction / | 658.83 B9671 2001 Marketing research/ / |
Includes index.
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