Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens.
By: Kotler, Philip
Contributor(s): Bowen, John ((John T.),) | Makens, James C
Publisher: Singapore : Pearson Education South Asia Pte. Ltd, c2010Edition: Fifth editionDescription: xxiii, 683 pages : illustration ; 28 cmISBN: 9780135045596 (casebound : alk. paper); 0135045592 (casebound : alk. paper)Subject(s): Hospitality industry -- Marketing | Tourism -- MarketingDDC classification: 647.94 LOC classification: TX911.3.M3 | K68 2010| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Circulation | Sibalom | Sibalom Circulation | 647.94 K874 2010 (Browse shelf) | Available | UAMAIN 9852 |
Total holds: 0
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| 647.94 Is5f 2002 Front office : operations and management / | 647.94 J72m 2004 The management of hotel operations / | 647.94 K76 2002 knowledge management in hospitality and tourism | 647.94 K874 2010 Marketing for hospitality and tourism / | 647.94 L33h 2000 Hospitality retail management : a unit manager's guide / | 647.94 M36g 2006 The growth strategies of hotel chains : best business practices by leading companies / | 647.94 M61s 2007 Supervision in the hospitality industry : applied human resource / |
Includes index.
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