Marketing research / David A. Aaker, V. Kumar, George S. Day.
By: Aaker, David A
Contributor(s): Kumar, V | Day, George S
Publisher: Hoboken, NJ : John Wiley and Sons, Inc, c2007Edition: 9th edDescription: xvii, 774 p. : ill. ; 26 cmISBN: 978-0-470-05076-7; 9780470050767Subject(s): Marketing researchDDC classification: 658.8/3 LOC classification: HF5415.2 | .A14 2007| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Circulation | Sibalom | Sibalom Circulation | 658.83 A11199 2011 (Browse shelf) | Available | UAMAIN 11730 |
Total holds: 0
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| 658.82 T27a 1998 Advertising and sales promotion strategy / | 658.827 H1419 2011 Brand success : How the world's top 100 brands thrive and survive / | 658.827 K2928 2013 Strategic brand management : building, measuring and managing brand equity / | 658.83 A11199 2011 Marketing research / | 658.83 A15c 1997 Marketing : an introduction / | 658.83 B9671 2001 Marketing research/ / | 658.83 B9671 2001 Marketing research/ / |
Includes bibliographical references and index.
Includes index.
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