Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens.
By: Arens, William F
Contributor(s): Weigold, Michael F | Arens, Christian
Publisher: New York, NY : McGraw-Hill Irwin, c2011Edition: 13th edDescription: xl, 774 p. : col. ill. ; 28 cmISBN: 978-0-07-122060-6; 0073530034 (looseleaf : alk. paper)Other title: Contemporary advertising [Other title] | Contemporary advertising & integrated marketing communications [Cover title]Subject(s): AdvertisingDDC classification: 659.1 LOC classification: HF5821 | .B62 2011| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Circulation | Sibalom | Sibalom Circulation | 659.1 A6816 2011 (Browse shelf) | Available | UAMAIN 11223 | ||
| Circulation | Sibalom | Sibalom Circulation | 659.1 A6816 2011 (Browse shelf) | Available | UAMAIN 11220 |
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| 659 M492f 2001 Financial accounting / | 659.1 A679 2017 Contemporary advertising and integrated marketing communications / | 659.1 A6816 2011 Contemporary advertising and integrated marketing communications / | 659.1 A6816 2011 Contemporary advertising and integrated marketing communications / | 659.1 A6816 2013 Contemporary advertising and integrated marketing communications / | 659.1 B427 2012 Advertising and promotion : an integrated marketing communications perspective / | 659.1 B427 2012 Advertising and promotion : an integrated marketing communications perspective / |
Includes bibliographical references (p. 715-732) and indexes.
Includes index.
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