Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

By: Belch, George E. (George Edward)
Contributor(s): Belch, Michael A
Publisher: New York : McGraw-Hill Education. Copyright date: c2015Edition: 10th edDescription: xxxvi, 842 p. : col. ill. ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 978-981-4575-11-9; 0078028973 (alk. paper)Subject(s): Advertising | Sales promotion | Communication marketingDDC classification: 659.1 LOC classification: HF5823 | .B387 2015
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Item type Current location Home library Call number Status Date due Barcode Item holds
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Circulation 		659.1 B427 2015 (Browse shelf) Available UAMAIN 11230
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Circulation 		659.1 B427 2015 (Browse shelf) Available UAMAIN 31188
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Circulation 		659.1 B427 2015 (Browse shelf) Available UAMAIN 11228
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Includes bibliographical references (pages 280-810) and indexes.

Includes index.

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