Media effects / W. James Potter.

By: Potter, W. James
Publisher: Los Angeles : SAGE Publications Inc, c2012Description: xviii, 377 pages : illustration ; 23 cmISBN: 9781412964692 (pbk. : acid-free paper); 1412964695 (pbk. : acid-free paper)Subject(s): Mass media -- Influence | Mass media -- Social aspects | Mass media -- Physiological aspects | Mass media -- Psychological aspectsDDC classification: 302.23 LOC classification: P94 | .P68 2012
Contents:
Why study media effects? -- Defining key ideas -- What is a media effect? -- Media influence -- Theories of media effects -- Physiological effects -- Cognitive effects -- Belief effects -- Attitude effects -- Affective effects -- Behavioral effects -- Macro-level effects on the public -- Macro-level effects on institutions -- Macro-level effects on society, culture, and mass media -- Cautions -- Springboard.
Summary: "Media Effects offers students an in-depth examination of the media's constant influence on individuals and society. W. James Potter frames media's effects in two templates: influence on individuals and influence on larger social structures and institutions. By positioning the different types of effects in the forefront, Potter helps students understand the full range of media effects, how they manifest themselves, and the factors that that are likely to bring these effects into being. Throughout the book, Potter encourages students to analyze their own experiences by searching for evidence of these effects in their own lives, making the content meaningful on a personal level." -- Provided by publisher.
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Circulation Sibalom
Sibalom
Circulation 		302.23 P866m 2012 (Browse shelf) Available UAMAIN 4601
Circulation Sibalom
Sibalom
Circulation 		302.23 P866m 2012 (Browse shelf) Available UAMAIN 4602
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Includes bibliographical references (p. 327-363) and index.

Why study media effects? -- Defining key ideas -- What is a media effect? -- Media influence -- Theories of media effects -- Physiological effects -- Cognitive effects -- Belief effects -- Attitude effects -- Affective effects -- Behavioral effects -- Macro-level effects on the public -- Macro-level effects on institutions -- Macro-level effects on society, culture, and mass media -- Cautions -- Springboard.

"Media Effects offers students an in-depth examination of the media's constant influence on individuals and society. W. James Potter frames media's effects in two templates: influence on individuals and influence on larger social structures and institutions. By positioning the different types of effects in the forefront, Potter helps students understand the full range of media effects, how they manifest themselves, and the factors that that are likely to bring these effects into being. Throughout the book, Potter encourages students to analyze their own experiences by searching for evidence of these effects in their own lives, making the content meaningful on a personal level." -- Provided by publisher.

Includes bibliographical references and index.

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