Advertising and integrated brand promotion/ / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
By: O'Guinn, Thomas C
Contributor(s): Allen, Chris T [Co- author.] | Semenik, Richard J [Co- author.]
Copyright date: c2009Publisher: Australia : South- Western, Cengage Learning. Edition: 5th editionDescription: xxvii, 72 p. : ill. (col.) ; 27 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 978-0-324-56867-7Subject(s): Advertising media planning | Branding (Marketing) | Advertising| Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Circulation | Sibalom | Sibalom Circulation | 659.1 O34 2009 (Browse shelf) | 1 | Available | UAMAIN 31813 |
Total holds: 0
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| 659.1 B427 2015 Advertising and promotion : an integrated marketing communications perspective / | 659.1 C648 2012 Integrated advertising, promotion, and marketing communications / | 659.1 G541 1998 The language of advertising / | 659.1 O34 2009 Advertising and integrated brand promotion/ / | 659.1 R71 1987 Advertising and promotion management / | 659.1 R71 1987 Advertising and promotion management / | 659.1 R71 1987 Advertising and promotion management / |
Includes index.
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