Effective promotional planning for e-business / Cathy Ace.

By: Ace, Cathy
Copyright date: c2002Publisher: Oxford : Butterworth Heinemann, Description: [v], 290 p. ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0-7506-5268-3Subject(s): Communication in marketing | Electronic commerce
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658.84 Ac3e 2002 (Browse shelf) 1 Available UAMAIN 11802
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Includes index.

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