Consumer behavior : applications in marketing/ / Robert East.
By: East, Robert
Contributor(s): Wright, Malcolm [Co-author.] | Vanhuele, Marc [Co-author.]
Copyright date: c2013Publisher: London : SAGE Publications Ltd., Edition: 2nd editionDescription: 337 p. : ill. ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 978-1-4462-1123-6Subject(s): Consumer behavior | Consumer behavior -- Psychological aspects | Consumer behavior -- Social aspectsItem type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
Circulation | Sibalom | Sibalom Circulation | 658.8342 E131 2013 (Browse shelf) | 1 | Available | UAMAIN 11743 |
Total holds: 0
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658.834 H8683 2010 Consumer behavior / | 658.834 Sch327 2010 Consumer behavior / | 658.8342 B6615 2013 Consumer behavior/ / | 658.8342 E131 2013 Consumer behavior : applications in marketing/ / | 658.8342 Sch3c 1994 Consumer behavior / | 658.84 Ac3e 2002 Effective promotional planning for e-business / | 658.84 K76 2003 Knowledge@wharton : on building corporate value / |
Includes bibliographical references (p.[284]-320) and index.
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