Understanding services marketing / John E.G. Bateson, k. Douglas Hoffman.
By: Bateson, John E.G
Contributor(s): Hoffman, Douglas K
Copyright date: c2012Publisher: Singapore : Cengage Learning Asia Pte Ltd. : Edition: 4th editionDescription: 502 pages : illustration ; 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 978-981-4416-06-1Subject(s): Service industries -- Marketing| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Circulation | Sibalom | Sibalom Circulation | 338.47 B3298 2012 (Browse shelf) | Available | UAMAIN 5064 | ||
| Circulation | Sibalom | Sibalom Circulation | 338.47 B3298 2012 (Browse shelf) | Available | UAMAIN 5065 |
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| 338.4 W3631 2012 Ecotourism / | 338.45 P39 1990 People's reactions to technology : in factories, offices, and aerospace / | 338.47 B3298 2012 Understanding services marketing / | 338.47 B3298 2012 Understanding services marketing / | 338.47 L9112 2011 Services marketing : people, technology, strategy / | 338.47 L9112 2011 Services marketing : people, technology, strategy / | 338.47 S4913 2013 Service marketing and CRM. |
Includes index.
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