Contemporary advertising and integrated marketing communications / William F. Arems, Michael F. Weigold.

By: Arems, William F
Contributor(s): Weigold, Michael F [Co-author.]
Copyright date: c2017Publisher: New York : McGraw-Hill Education, Edition: 15th edDescription: xxxi, 714 p. : col. ill. ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781259921261Subject(s): Advertising
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Item type Current location Home library Call number Status Date due Barcode Item holds
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659.1 A679 2017 (Browse shelf) Available UAMAIN 31191
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Includes bibliographical references and index.

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