Basic marketing research : customer insights and managerial action / Tom J. Brown, Tracey A. Suter, Gilbert A. Churchill, Jr.
By: Brown, Tom J
Contributor(s): Suter, Tracey A [Co-author.] | Churchill, Gilbert A [Co-author.]
Copyright date: c2018Publisher: Boston, Massachusetts : C & E Publishing Inc., Edition: 9th edDescription: xviii, 348 p. : col. ill. ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781337100298Subject(s): Marketing research| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| GS | Sibalom | Sibalom GS | GS 658.83 B87717 2018 (Browse shelf) | Available | UAMAIN 28533 |
Total holds: 0
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| GS 658.82 M67i 1989 Introduction to sales administration : an applied approach / | GS 658.827 J652 2015 Contemporary brand management / | GS 658.827 J652 2015 Contemporary brand management / | GS 658.83 B87717 2018 Basic marketing research : customer insights and managerial action / | GS 658.83 K811 2018 Marketing research : a concise introduction / | GS 658.83 K811 2018 Marketing research : a concise introduction / | GS 658.834 C7587 2013 Consumer behavior and marketing research |
Includes bibliographical references and index.
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