Advertising management / David A. Aaker.
By: Aaker, David A
Contributor(s): Batra, Rajeev [co-author.] | Myers, John G [co-author.]
Copyright date: c1992Publisher: New Jersey : Prentice Hall, Inc. Edition: fourth editionDescription: iv, 593 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: 0-13-009150-2| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Circulation | Sibalom | Sibalom Circulation | GF 658.1 Aa4 1992 (Browse shelf) | Available | UAMAIN 12295 |
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