Brand stretch : Why 1 in 2 extensions fail and how to beat the odds / David Taylor.
By: Taylor, David
Copyright date: C2004Publisher: England : John Wiley and Sons. Description: 162 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: 0-470-86211-4Subject(s): Brand name products -- Management | Band name products -- Marketing | Brand name products -- Valuation -- management | product management| Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Circulation | Sibalom | Sibalom Circulation | 658. 2004 (Browse shelf) | 1 | Available | T 17415 | ||
| Circulation | Sibalom | Sibalom Circulation | 658.8 T2121 2004 (Browse shelf) | 1 | Available | UAMAIN 30994 |
Total holds: 0
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| 658.8 St2f 1991 Fundamentals of marketing / | 658.8 St2f 1994 Fundamentals of marketing / | 658.8 Su8c 1977 Study guide to accompany hampton: contemporary management / | 658.8 T2121 2004 Brand stretch : Why 1 in 2 extensions fail and how to beat the odds / | 658.8 T7841 1995 The discipline of market leaders : choose your customers, narrow your focus, dominate your market / | 658.8 T79m 1991 Managing the future / | 658.8 T889 1998 Canadian marketing in action/ / |
Includes bibliographical references and index.
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