Brand stretch : Why 1 in 2 extensions fail and how to beat the odds / David Taylor.
By: Taylor, David
Copyright date: C2004Publisher: England : John Wiley and Sons. Description: 162 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: 0-470-86211-4Subject(s): Brand name products -- Management | Band name products -- Marketing | Brand name products -- Valuation -- management | product management| Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Circulation | Sibalom | Sibalom Circulation | 658. 2004 (Browse shelf) | 1 | Available | T 17415 | ||
| Circulation | Sibalom | Sibalom Circulation | 658.8 T2121 2004 (Browse shelf) | 1 | Available | UAMAIN 30994 |
Total holds: 0
Browsing Sibalom Shelves , Shelving location: Circulation Close shelf browser
|
|
|
|
|
|
|
||
| 657.92 G93a 1985 Houghton Mifflin accounting : concepts, procedures, applications : advanced course / | 657.92 G93a 1985 Houghton Mifflin accounting : concepts, procedures, applications : advanced course / | 657.96 D738 2015 International accounting / | 658. 2004 Brand stretch : Why 1 in 2 extensions fail and how to beat the odds / | 658.4'012 B63a 2001 `The art of strategic planning for information technology / | 658.4'038 Mc23i1998 Information systems management in practice / | 658 Au838l 1994 Life & works : A manager's search for meaning / |
Includes bibliographical references and index.
There are no comments for this item.