Applied crisis communication and crisis management : cases and exercises / W. Timothy Coombs, University of Central Florida.

By: Coombs, W. Timothy
Publisher: Thousand Oaks, CA : SAGE Publications, Inc., [2014]Description: 245 pages ; 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781452217802Subject(s): Crisis management | Business communication | ManagementDDC classification: 658.4/056 LOC classification: HD49 | .C6625 2014
Contents:
A short introduction to the case study method -- Crisis capsules -- Pampers and dry max chemical burn rumor -- Hershey, Cocoa, and child slavery/labor abuse -- Cadbury salmonella recall -- Peanut butter paste recall of 2009 -- Tetra pak, Nestle and ITX -- Nestle and greenpeace disagree over palm oil sourcing -- Carrefour, China, and the Olympic torch relay -- Sparboe farms and McDonald's part company over animal cruelty -- BP Texas city explosion -- Sigg and BPA -- West pharmaceutical services' dust explosion -- Jensen farm, listeria, and cantaloupe -- Chick-fil-a and the dangers of social issues -- The Bhopal tragedy -- Odwalla and e. coli -- Valujet flight 592 and the end of a brand -- Greenpeace pressures H&M to detox the garment industry -- Index -- About the author.
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Item type Current location Home library Call number Copy number Status Date due Barcode Item holds
Circulation Sibalom
Sibalom
Circulation 		658.4056 C7755 2014 (Browse shelf) 1 Available UAMAIN 12033
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Includes bibliographical references and index.

A short introduction to the case study method -- Crisis capsules -- Pampers and dry max chemical burn rumor -- Hershey, Cocoa, and child slavery/labor abuse -- Cadbury salmonella recall -- Peanut butter paste recall of 2009 -- Tetra pak, Nestle and ITX -- Nestle and greenpeace disagree over palm oil sourcing -- Carrefour, China, and the Olympic torch relay -- Sparboe farms and McDonald's part company over animal cruelty -- BP Texas city explosion -- Sigg and BPA -- West pharmaceutical services' dust explosion -- Jensen farm, listeria, and cantaloupe -- Chick-fil-a and the dangers of social issues -- The Bhopal tragedy -- Odwalla and e. coli -- Valujet flight 592 and the end of a brand -- Greenpeace pressures H&M to detox the garment industry -- Index -- About the author.

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