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Advertising and promotion : an integrated marketing communications perspective / George E. Belch.

By: Belch, George E

Contributor(s): Belch, Michael A [co-author.]

Copyright date: c2012Publisher: New York : The McGraw-Hill Companies, Inc. Description: xxxv, 769 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: 978-1-259-01040-8

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Item type	Current location	Home library	Call number	Status	Date due	Barcode	Item holds
Circulation	Sibalom	Sibalom Circulation	659.1 B427 2012 (Browse shelf)	Available		UAMAIN 11221
Circulation	Sibalom	Sibalom Circulation	659.1 B427 2012 (Browse shelf)	Available		UAMAIN 11219

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Includes bibliographical references and index.

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