Advertising and promotion : an integrated marketing communications perspective / George E. Belch.

By: Belch, George E
Contributor(s): Belch, Michael A [co-author.]
Copyright date: c2012Publisher: New York : The McGraw-Hill Companies, Inc. Description: xxxv, 769 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: 978-1-259-01040-8
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Item type Current location Home library Call number Status Date due Barcode Item holds
Circulation Sibalom
Sibalom
Circulation 		659.1 B427 2012 (Browse shelf) Available UAMAIN 11221
Circulation Sibalom
Sibalom
Circulation 		659.1 B427 2012 (Browse shelf) Available UAMAIN 11219
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Includes bibliographical references and index.

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