Advertising and promotion management / John R. Rossiter.

By: Rossiter, John R
Contributor(s): Percy, Larry [co-author.]
Copyright date: c1987Publisher: New York : McGraw-Hill Book Company. Description: xix, 649 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: 971-08-4154-8Subject(s): Advertising | Sales promotion
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Item type Current location Home library Call number Status Date due Barcode Item holds
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659.1 R71 1987 (Browse shelf) Available UAMAIN 11216
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659.1 R71 1987 (Browse shelf) Available UAMAIN 11205
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659.1 R71 1987 (Browse shelf) Available UAMAIN 8782
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Includes bibliograhical references and index.

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