Advertising and sales promotion strategy / Gerard J. Tellis.
By: Tellis, Gerard J
Copyright date: c1998Publisher: England : Addison-Wesley. Description: xvii, 483 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: 0-321-01411-1Subject(s): Advertising | Sales promotion | Marketing -- Management| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Circulation | Sibalom | Sibalom Circulation | 658.82 T27a 1998 (Browse shelf) | Available | UAMAIN 11731 |
Total holds: 0
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| 658.82 K15s 1993 Selling high tech high ticket : using relationship management techniques to sell & service today's complex products / | 658.82 S5256 2014 Advertising and integrated marketing communications/ / | 658.82 Sh6a 2003 Advertising, promotion, and supplemental aspects of integrated marketing communications / | 658.82 T27a 1998 Advertising and sales promotion strategy / | 658.827 H1419 2011 Brand success : How the world's top 100 brands thrive and survive / | 658.827 K2928 2013 Strategic brand management : building, measuring and managing brand equity / | 658.83 A11199 2011 Marketing research / |
Includes bibliographical references and index.
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