Relationship marketing : successful strategies for the age of the customer / Regis McKenna.
By: McKenna, Regis
Copyright date: c1991Publisher: Menlo Park, California : Addison-Wesley Publishing Company. Description: xiii, 241 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: 0-201-62240-8Subject(s): Marketing | Customer service | High technology -- Marketing| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Circulation | Sibalom | Sibalom Circulation | 658.812 M261r 1991 (Browse shelf) | Available | UAMAIN 11717 |
Total holds: 0
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| 658.812 F495 2009 Telephone courtesy and customer service : be your company's lifeline to customers/ / | 658.812 L9338 2015 Customer service : skills for success / | 658.812 L9338 2015 Customer service : skills for success / | 658.812 M261r 1991 Relationship marketing : successful strategies for the age of the customer / | 658.812 Sch3c 2004 Consumer behavior / | 658.8120285536 S427 2008 Microsoft Dynamics CRM 4 for dummies / | 658.82 A565 2018 Advertising, promotion, and other aspects of integrated marketing communications / |
Includes bibliographical references and index.
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