Global marketing management : cases and readings / Robert D. Buzzell.
Contributor(s): Quelch, John A [co-author.] | Bartlett, Christopher [co-author.]
Copyright date: c1992Publisher: Menlo Park, California : Addison-Wesley Publishing Company. Edition: second editionDescription: xi, 751 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: 0-201-54280-3Subject(s): Export marketing -- Management | Export marketing -- Management -- Case studies| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Circulation | Sibalom | Sibalom Circulation | 658.848 B98g 1992 (Browse shelf) | Available | UAMAIN 11792 |
Total holds: 0
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| 658.8342 Sch3c 1994 Consumer behavior / | 658.84 Ac3e 2002 Effective promotional planning for e-business / | 658.84 K76 2003 Knowledge@wharton : on building corporate value / | 658.848 B98g 1992 Global marketing management : cases and readings / | 658.848 C359 2013 International marketing / | 658.848 C35i 1990 International marketing / | 658.848 C35i 1990 International marketing / |
Includes bibliographical references and index.
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