Marketing management : a strategic approach with a global orientation / Harper W. Boyd Jr.
By: Boyd Jr., Harper W
Contributor(s): Walker Jr., Orville C [co-author.] | Larreche, Jean-Claude [co-author.]
Copyright date: c1995Publisher: Chicago : Irwin. Edition: second editionDescription: xvi, 555 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: 0-256-12576-7Subject(s): Marketing -- Management| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Circulation | Sibalom | Sibalom Circulation | 658.8 B69 1995 (Browse shelf) | Available | UAMAIN 11585 | ||
| Circulation | Sibalom | Sibalom Circulation | GS 658.8 B69 1995 (Browse shelf) | Available | UAMAIN 28499 |
Total holds: 0
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| 658.8 A7357 2013 Marketing : an introduction / | 658.8 Ac3s 2001 Successful marketing communications: : a practical guide to planning and implementation/ / | 658.8 B669 1995 Marketing management : a strategic approach with a global orientation / | 658.8 B69 1995 Marketing management : a strategic approach with a global orientation / | 658.8 B7248 2019 Contemporary marketing / | 658.8 B72m 1995 Marketing management : providing, communicating and delivering value / | 658.8 B96e 2004 Entrepreneurial marketing / |
Includes index.
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