Relationship marketing : creating stakeholder value / Martin Christopher.
By: Christopher, Martin
Contributor(s): Payne, Adrian [co-author.] | Ballantyne, David [co-author.]
Copyright date: c2002Publisher: Oxford : Butterworth Heinemann. Description: xvi, 242 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: 0-7506-4839-2| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Circulation | Sibalom | Sibalom Circulation | 658.8 C46r 2002 (Browse shelf) | Available | UAMAIN 11599 |
Total holds: 0
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| 658.8 B7248 2019 Contemporary marketing / | 658.8 B72m 1995 Marketing management : providing, communicating and delivering value / | 658.8 B96e 2004 Entrepreneurial marketing / | 658.8 C46r 2002 Relationship marketing : creating stakeholder value / | 658.8 C5278m 1994 Marketing myths that are killing business : The cure for death wish marketing / | 658.8 C9877 2014 Customer services management. | 658.8 D 384 2010 Global marketing and advertising : understanding cultural paradoxes / |
Includes bibliographical references and index.
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