Marketing management : a strategic decision-making approach / John W. Mullins.
By: Mullins, John W
Contributor(s): Walker Jr., Orville C [co-author.]
Copyright date: c2013Publisher: New York : McGraw-Hill. Edition: Eighth editionDescription: xxi, 547 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: 978-007-132637-7| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Circulation | Sibalom | Sibalom Circulation | 658.8 M9597 2013 (Browse shelf) | Available | UAMAIN 11671 |
Total holds: 0
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| 658.8 M934 2013 Strategic marketing management/ / | 658.8 M934 2013 Strategic marketing management/ / | 658.8 M934 2013 Strategic marketing management/ / | 658.8 M9597 2013 Marketing management : a strategic decision-making approach / | 658.8 P9476 2019 Foundations of marketing / | 658.8 R6462 2013 Internet marketing : e-commerce/ / | 658.8 R6462 2013 Internet marketing : e-commerce/ / |
Includes bibliographical references and index.
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