| 000 -LEADER |
|---|
| fixed length control field |
00866nam a2200289 i 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
200124n 000 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Description conventions |
rda |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0-256-12576-7 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240929114739.0 |
| 001 - CONTROL NUMBER |
|---|
| control field |
56162 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
0000000000 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Boyd, Harper W., Jr. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing management : |
| Remainder of title |
a strategic approach with a global orientation / |
| Statement of responsibility, etc. |
Harper W. Boyd, Jr. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
C1995 |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
second edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Chicago : |
| Name of producer, publisher, distributor, manufacturer |
Irwin. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
555 pages. |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
(The Irwin Series in Marketing) |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing management. |
| Source of heading or term |
sears |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Walker, Orville C., Jr., |
| Relator term |
co-author. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Larrence, Jean-Claude, |
| Relator term |
co-author. |
| 926 ## - |
|---|
| -- |
Destiny Material Type |
| -- |
Paperback |
| 942 ## - ADDED ENTRY ELEMENTS |
|---|
| Item type |
Circulation |
| Source of classification or shelving scheme |
|