Stanton, William J.
Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. - Ninth ed. - New York : McGraw-Hill, c1991. - 27 cm. - (McGraw-Hill series in marketing) . - McGraw-Hill series in marketing. .
Includes bibliographical references and index.
Includes bibliographical references and indexes.
0-07-060952-7
Marketing.
HF5415 / .S745 1994
658.8
Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. - Ninth ed. - New York : McGraw-Hill, c1991. - 27 cm. - (McGraw-Hill series in marketing) . - McGraw-Hill series in marketing. .
Includes bibliographical references and index.
Includes bibliographical references and indexes.
0-07-060952-7
Marketing.
HF5415 / .S745 1994
658.8