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Weinrauch, J. Donald,.

The marketing problem solver / J. Donald Weinrauch. - New York : Wiley, c1987. - xvi, 319 p. : ill. ; 25 cm. - Wiley series on business strategy . - Wiley series on business strategy. .

Includes index.

Bibliography: p. 311-312.

ISBN: 0471813095

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .W366 1987

Dewey Class. No.: 658.8