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De Sáez, Eileen Elliott.

Marketing concepts for libraries and information services / Eileen Elliott de Sáez. - 2nd ed. - London : Facet Pub., 2002. - xvi, 224 p. : ill. ; 24 cm.

Includes bibliographical references and index.

Subjects--Topical Terms:
Libraries--Marketing.
Information services--Marketing.

LC Class. No.: Z716.3 / .D42 2002