Accurate business forecasting.
- 101 pages : illustrations ; 29 cm.
- Harvard business review paperback ; no. 90069 .
- Harvard business review paperback series. .
Articles reprinted from Harvard business review. Folded color chart tipped in.
Includes bibliographical references
Manager's guide to forecasting -- Decision analysis comes of age -- Forecasting resurrected -- Scenarios : uncharted waters ahead -- What working for a Japanese company taught me -- Pitfalls in evaluating risky projects -- Assessing capital risk : you can't be too conservative -- Marketing performance-what do you expect? -- Four steps to forecast total market demand -- Decision making : going forward in reverse -- Are economic forecasters worth listening to?
0875842917
Forecasting.
Business forecasting.
Articles reprinted from Harvard business review. Folded color chart tipped in.
Includes bibliographical references
Manager's guide to forecasting -- Decision analysis comes of age -- Forecasting resurrected -- Scenarios : uncharted waters ahead -- What working for a Japanese company taught me -- Pitfalls in evaluating risky projects -- Assessing capital risk : you can't be too conservative -- Marketing performance-what do you expect? -- Four steps to forecast total market demand -- Decision making : going forward in reverse -- Are economic forecasters worth listening to?
0875842917
Forecasting.
Business forecasting.