Normal view MARC view ISBD view

Gabriel, Yiannis,

The unmanageable consumer / Yiannis Gabriel & Tim Lang. - Third edition, 20th anniversary edition. - xi, 265 pages ; 25 cm.

Includes bibliographical references and index.

The emergence of contemporary consumerism -- The consumer as chooser -- The consumer as communicator -- The consumer as explorer -- The consumer as identity-seeker -- The consumer as hedonist -- The consumer as victim -- The consumer as rebel -- The consumer as activist -- The consumer as citizen -- The consumer as worker -- The unmanageable consumer.

ISBN: 9781446298510 1446298515 9781446298527 1446298523

Standard No.: 40025347560

Subjects--Topical Terms:
Consumers.
Consumption (Economics)
Consumer behavior.
Consumer behavior
Consumers
Consumption (Economics)
Konsumentpsykologi.

LC Class. No.: HC79.C6 / G33 2015

Dewey Class. No.: 381.3