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Schiffman, Leon G.

Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk ; in collaboration with Joseph Wisenblit. - 10th ed. - Singapore: : Pearson Education/Prentice Hall, c2010. - xviii, 518 p., [49 p. : ill. (some col.) ; 26 cm.

Inludes index.

Includes bibliographical references and indexes.

ISBN: 9780135053010 0135053013

LCCN: 2009010869

Subjects--Topical Terms:
Consumer behavior.
Motivation research (Marketing)

LC Class. No.: HF5415.32 / .S35 2010

Dewey Class. No.: 658.8/342