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Baran, Stanley J.

Introduction to mass communication : media, literacy, and culture / Stanley J. Baran. - 7th ed. - New York : McGraw-Hill, c2012. - xx, 449 p. : col. ill. ; 28 cm.

INcludes bibliographical references and index.

Includes bibliographical references and index.

ISBN: 9780073526157 (acid-free paper) 0073526150 (acid-free paper)

LCCN: 2010046629

Subjects--Topical Terms:
Mass media.
Mass media and culture.
Media literacy.

LC Class. No.: P90 / .B284 2012

Dewey Class. No.: 302.23