Garrovillas, Eduardo P.
Out-of-the-box marketing principles that work and make sense for marketing students, faculty, and practitioners / Eduardo P. Garrovillas. - xxvi, 257 p. ; 22 cm.
Includes bibliographical references.
Marketing--Management.
Out-of-the-box marketing principles that work and make sense for marketing students, faculty, and practitioners / Eduardo P. Garrovillas. - xxvi, 257 p. ; 22 cm.
Includes bibliographical references.
Marketing--Management.