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Aaker, David A.

Marketing research / David A. Aaker, V. Kumar, George S. Day. - 9th ed. - Hoboken, NJ : John Wiley and Sons, Inc, c2007. - xvii, 774 p. : ill. ; 26 cm.

Includes index.

Includes bibliographical references and index.

ISBN: 978-0-470-05076-7 9780470050767

Nat. Bib. No.: GBA664487 bnb

Nat. Bib. Agency Control No.: 013517036 Uk

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .A14 2007

Dewey Class. No.: 658.8/3