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Smith, Ronald D.,.

Strategic planning for public relations / Ronald D. Smith. - 4th ed. - New York : Routledge, c2013. - xxxv, 520 p. ; 23 cm.

Includes index.

Includes bibliographical references (p. [495]-505) and index.

ISBN: 978-0-415-50676-2 9780203081242 (ebook)

LCCN: 2012023104

Subjects--Topical Terms:
Public relations.
Strategic planning.

LC Class. No.: HM1221 / .S77 2013

Dewey Class. No.: 659.2