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Czinkota, Michael R.

International marketing / Michael R. Czinkota, Ilkka A. Ronkainen. - 2002 update. - Fort Worth, TX : Harcourt College Publishers, c2002. - xxxiii, 815, [27] p. ; 28 cm. - ( The Harcourt series in marketing .

Includes bibliographical references and index.

Includes bibliographical references and indexes.

ISBN: 0-03-033096-3

LCCN: 2001091148

Subjects--Topical Terms:
Export marketing--Marketing.
Export marketing--Management--Case studies.

LC Class. No.: HF1416 / .C953 2002

Dewey Class. No.: 658.8/48