McDougall, Gordon H.G.
Marketing/ / Gordon H.G. McDougall, Philip Kotler, Gary Armstrong. - Canadian 2nd edition. - xxi, 650 p. : ill. (some col.) ; 25 cm.
Includes bibliographical references and index.
0-13-544685-6
Marketing.
Marketing--Management.
Marketing/ / Gordon H.G. McDougall, Philip Kotler, Gary Armstrong. - Canadian 2nd edition. - xxi, 650 p. : ill. (some col.) ; 25 cm.
Includes bibliographical references and index.
0-13-544685-6
Marketing.
Marketing--Management.