Lehmann, Donald R.
Product management/ / Donald R. Lehmann. - 4th edition. - xvi, 494 p. ; 23 cm. - (McGraw-Hill/ Irwin series in marketing . - ( McGraw-Hill/ Irwin series in marketing). .
Includes bibliographical references and index.
007-123832-8
Product Management.
Product management/ / Donald R. Lehmann. - 4th edition. - xvi, 494 p. ; 23 cm. - (McGraw-Hill/ Irwin series in marketing . - ( McGraw-Hill/ Irwin series in marketing). .
Includes bibliographical references and index.
007-123832-8
Product Management.