Middleton, Victor T.C.
Marketing in travel and tourism / Victor T.C. Middleton, Alan Fyall and Michael Morgan ; with contributions from Ashok Ranchhod. - 4th Edition. - xxv, 502 pages ; 23 cm.
Includes bibliographical references and index.
978-981-272-851-7
Tourism--Marketing.
Marketing in travel and tourism / Victor T.C. Middleton, Alan Fyall and Michael Morgan ; with contributions from Ashok Ranchhod. - 4th Edition. - xxv, 502 pages ; 23 cm.
Includes bibliographical references and index.
978-981-272-851-7
Tourism--Marketing.