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Stanton, William J.

Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. - 4th ed. - New York : McGraw-Hill, - xiii, 752 p. ; 23 cm. - McGraw-Hill series in marketing. .

Includes index.

Includes bibliographical references and indexes.

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .S745 1994

Dewey Class. No.: 658.8