Brown, Tom J.
Basic marketing research : customer insights and managerial action / Tom J. Brown, Tracey A. Suter, Gilbert A. Churchill, Jr. - 9th ed. - xviii, 348 p. : col. ill. ; 28 cm.
Includes bibliographical references and index.
9781337100298
Marketing research.
Basic marketing research : customer insights and managerial action / Tom J. Brown, Tracey A. Suter, Gilbert A. Churchill, Jr. - 9th ed. - xviii, 348 p. : col. ill. ; 28 cm.
Includes bibliographical references and index.
9781337100298
Marketing research.