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Kaser, Ken.

Sports and entertainment marketing : precision exams edition / Ken Kaser, Dotty Boen Oelkers. - 4th ed. - ix, 440 p. : col. ill. ; 29 cm.

Includes bibliographical references and index.

ISBN: 9781337904025

Subjects--Topical Terms:
Sports--Marketing.
Mass media--Marketing.
Special events--Marketing.