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Schiffman, Leon G.

Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. - 6th ed. - Upper Saddle River, N.J. : Prentice Hall, c1997. - xv, 672 p. : ill. (some col.) ; 26 cm.

Includes bibliographical references and indexes.

ISBN: 0133729885

LCCN: 96047756

Subjects--Topical Terms:
Consumer behavior.
Motivation research (Marketing)

LC Class. No.: HF5415.32 / .S35 1997