Belch, George E.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch. - xxxv, 769 pages.
Includes bibliographical references and index.
978-1-259-01040-8
Advertising and promotion : an integrated marketing communications perspective / George E. Belch. - xxxv, 769 pages.
Includes bibliographical references and index.
978-1-259-01040-8